Objective:
This was a project delivered while attending the Living Arts College. My Objective was to create a user experience for the increasingly popular, beat pumping broadcasting station iHeart Radio! My objective was to give the app a more appealing flair for pop culture! I wanted to keep the clean, crisp look of the website; however I wanted to add a dynamic aesthetic. Let's raise the level of intensity! How can we tap into the soul of the young? Is it possible to be hip, yet adult? Is it possible to create a connection that floods the veins of the old as well as permeate "A Place In This World?" Ok, that was a cheesy Taylor Swift pun; but I think you understand my point. In my honest opinion and experience the answer to those questions are yes, yes, and more yes! This is how I gave the iHeart App new blood! 



My role:
Concept 
Art direction
Graphic Designer
Type Setting  
Logo design
Layout 
Photography

Programs:
Photoshop